Bondholders launch new campaign focused on engaging young talent

Consistently, the message we hear from our Bondholders is that they struggle to attract and retain young talent.


To help address this challenge and building on the success of My Life, we are planning a campaign that is aimed at 17-24 year olds to communicate the wealth of opportunities available in the Humber for them to begin and progress their career here.


As part of this, we will be showcasing the vibrancy of the area from both a business and lifestyle perspective and we will be celebrating examples of young talent who are fulfilling their potential either via study or work.


We have just produced a new short film which speaks to this audience which will form a key part of the campaign, and are planning a strategy that will focus on social media and leveraging opportunities at events.


Bondholder members are encouraged to support the campaign and promote the film within your own organisation, at events, within presentations, online, on social media and alongside any career and/ or training opportunities using #whereitbegins.


We want Bondholders to help shape this campaign by sharing stories of success. We ask you to please send details of any case studies or rising stars you have within your own organisations to a member of the team.


With special thanks

Everyone featured in the film are local to the Bondholder network and Humber area.


The Bondholder team have begun to gather research for the campaign with the help of businesses and young people, conducting two focus groups with thanks to participants from Singleton Birch, Spencer Group, Pepperells Solicitors, Young’s Seafood, DeSigns, North Lindsey College, Hymers, Hull College, IT@Spectrum, H&H, Disability Sports Humber, Ramsden’s, Humber LEP, British Steel and FEO. Further research is being undertaken however, if you have any specific information which would help to shape the campaign please do contact us.