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You Can Export: Optimise Your Website with International SEO and more

Tuesday, 15 January 2019

ERGO Bridgehead Business Park Meadow Road Hessle HU13 0GD

Register for this event

The Internet has opened a world of opportunity for international sales, but is your website easy to find? If it isn’t, your business could be missing out on valuable enquiries and orders from overseas customers.

In this half-day workshop with Norma Foster and the Department for International Trade (DIT), find out how you can improve your chances of success online. We’ll look at the importance of making your website visible on international search engines, the importance of adapting it to suit other cultures, and how to improve its accessibility to international customers. 

With a great digital presence, you can access new markets and gain new customers 24 hours a day, often at low cost. 

During this half-day workshop, we will cover: 

  • Adapting your website for international trade
  • Learn how to make your website more appealing to different cultures
  • The importance of good international content and how to create this in easy steps
  • How to introduce languages to your website, which could increase your sales by 400%
  • How to measure, monitor and maintain good, consistent results
  • Hints and tips on free tools to optimise your website and develop great content

After this workshop you will be able to:

  • Prepare an effective export communications plan
  • Make your website work harder for you
  • Increase online enquiries and sales from international customers
  • Improve your website's visibility and performance
  • Make your website easier to find on international search engines
  • Measure your results and know when to take action

About the speaker:

Norma helps business owners and managers grow sales, reputation and customers in export markets. She has worked with more than 360 businesses on their growth and change programmes across the globe in the past 8 years and coached or trained over 2950 professionals at every level to be more effective, confident and proactive. Norma Foster Ltd provides advice and support for new and existing businesses to improve their export communications and grow sales and reputation in international markets.


The Department for International Trade (DIT) will process your personal data supplied in this service in accordance with the GDPR. The information you provide will be processed by the DIT to perform a task in the public interest or to fulfil an official function, and the task or function has a clear basis in law and/or the processing is necessary for a contract the DIT has with an individual. You can find our full privacy policy here.

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