Salary: £33,519 to £38,833 per annum pro rata | 50% FTE Fixed Term - 3 Years
Closing Date: Thursday, 17 May 2018
The Marketing and Communications Manager will actively promote the AIC with businesses and collaborators, raising awareness of the Centre, its innovation facilities and the support that is available. The post holder will work closely with the Aura partners and a wide range of external stakeholders including the Humber Local Enterprise Partnership, local authorities, Catapults and representative business organisations.
Details Specific to the Post
1 Background and Context
The University of Hull is securing its position as a leader in low carbon innovation and offshore wind through the collaborative development of Aura: a multidisciplinary, multi-stakeholder initiative bringing together UK expertise in engineering, and physical, environmental and social sciences to establish a global centre of industrial and academic excellence in renewable energy. Aura will include dedicated new facilities in the Humber – The Aura Innovation Centre (AIC) - at the geographical heart of an active, diverse and growing low carbon supply chain and located at the Humber Bridgehead Business Park.
The University of Hull is establishing an operational delivery Team (the AIC Team) to manage and deliver a 3-year initiative which will target SMEs in the offshore wind and low carbon sector to improve their productivity and enhance their competitiveness through product and process innovation. This activity will take place across the Humber Local Enterprise Partnership (Humber LEP) area.
The AIC Team is part-funded through the European Regional Development Fund (ERDF) under the European Structural and Investment Funds (ESIF) programme for England 2014-2020. Initially, the team will operate from the University of Hull. In due course it will relocate to the Aura Innovation Centre, which is expected to be fully operational before the end of 2019 and is also ERDF funded.
The post holder will work to ensure the efficient and effective marketing and promotion of the Centre, its facilities and the innovation support available to SMEs. The post holder will organise, manage and deliver a comprehensive programme of events, workshops and technical briefings to stimulate demand and engage SME interest as well as showcasing and promoting the Centre’s successes.
The AIC Marketing and Communications Manager will work closely with a wide range of external stakeholders, including the Humber LEP, local authorities, Catapult Centres and representative business organisations, to actively promote the Centre and stimulate demand for the innovation facilities and support accessible through the Centre.
The AIC Marketing and Communications Manager will report to the AIC Programme Manager. The AIC Team will operate independently from the academic faculties within the University, who will be delivering innovation support to SMEs.
2 Specific Duties and Responsibilities of the post
The AIC Marketing and Communications Manager will lead the delivery of the AIC marketing strategy and communications programme in support of the strategy, business development and operations models.
The post holder will shape the marketing materials, opportunities, tools and techniques required to engage SMEs and stimulate demand for the AIC, its facilities and the package of innovation support available. The post holder will work closely with marketing and communications professionals within the University of Hull and with key stakeholders, both across the University as well as the wider partnership, to ensure that marketing, communications and events are properly co-ordinated and aligned to the Centre’s priorities and objectives.
Responsibilities will include:
3 Generic responsibilities
Role holders will:
Main work activities will include:
Liaising and Networking
Planning and Organisation
Additionally the post holder will be required to: