Salary: £28,331 to £33,797 per annum
Closing Date: Wednesday, 3 March 2021
The University of Hull is operating in an increasingly complex, challenging and competitive environment. To help meet this challenge, the Student Recruitment and Marketing Directorate is seeking an enthusiastic, skilled and experienced Marketing Officer to join its busy team. You’ll be joining an organisation with a renewed, ambitious and a distinctive vision to shape a fairer, brighter, carbon-neutral future for all, and where our shared values – inclusive, empowering and progressive – mean it is not just what we do, but how we do it that makes a difference.
The Marketing Officer will play a key role in supporting the delivery of the student recruitment marketing plan. They will contribute to key projects that will deliver multi-channel marketing activities aiming to inspire and engage our key audiences; and that optimises student recruitment and brand awareness through the creation of a compelling proposition that drives competitive advantage. The role holder will need to work flexibly across the wider Student Recruitment and Marketing Directorate, specifically with Brand and Digital; Faculty Marketing Business Partners; Systems and Performance; and Schools and Colleges Engagement. Specialist skills and / or experience in one or more of the following areas would be seen as an asset: Market research; lead management; social media, college outreach and events activity.
The successful candidate will have an undergraduate degree or equivalent experience in a relevant subject and experience of delivering both on and offline marketing campaigns. They will build and nurture highly-productive relationships with colleagues across the University as well as with other partner organisations. In addition, productive and collaborative working relationships will be developed with key external agencies – specifically the University’s contracted creative and digital agencies.
With direction from their line manager, the Marketing Officer will work with colleagues to deliver a user-focused marketing plan to support key domestic student recruitment objectives – particularly at an operational level. The overarching objective of this activity will be to effectively position and promote the University to attract greater numbers of UK students. The Marketing Officer will be a brand champion and use insight and research to shape their decisions, influence others and contribute to future marketing plans.
To discuss this role informally, please contact Mrs. Clare Conway, Faculty Business Partner (e-mail C.Conway@hull.ac.uk)