Salary: £27,830 to £33,199 per annum
Closing Date: Tuesday, 23 April 2019
As referenced in the Strategic Plan (2016-2020), Marketing & Communication is key to positioning the University, enhancing our stature and reputation and making our voice heard.The enhancement of marketing and communication operations will be a high priority, particularly our online presence, including our website and social media interaction. Equally important is our ability to communicate with our internal audiences, specifically our students, staff and alumni.
The Press Officer will play a key role in the delivery of PR & media engagement strategy.
The role holder will build and nurture highly productive relationships with colleagues – specifically in relation to developing content and stories for the press - across the University, as well as media and partner organisations.
With direction from the PR & Media Manager, the Press Officer will support the delivery of an audience focused PR & media engagement strategy, as part of the wider University communications strategy. The key objective will be to enhance our stature and reputation by making our voice heard across relevant media channels. Key components of this strategy will be to build our brand identity, voice, media output and media relationships.
The role holder – working with PR & Media Manager, relevant colleagues and agencies - will support the delivery and evaluation of sector leading, award-winning multi-channel PR campaigns that effectively position and promote the University to achieve its key objectives. Specifically, PR activity will involve gaining understanding and support for the University, as well as trying to influence the opinion and behaviour of our key audiences.
As such the Press Officer will plan, develop and implement different PR strategies to respond to a range of issues and opportunities. This will involve researching, writing and distributing press releases to targeted media.
As part of this, the role holder will proactively position University messages, spokespeople and stories across all forms of media spanning TV, radio, press and digital in order to reach our target audiences in order to build, maintain and manage the University’s reputation.
With the rapid evolution of digital media, the Press Officer will actively look to repurpose, place or develop relevant content on internal or external digital platforms. This will include maintaining and updating information on the University website as well as managing and updating information and engaging with users on social media sites such as Twitter and Facebook.
The Press Officer will also play a key role as part of a busy press office function, dealing with a high volume incoming media enquiries and supporting crisis communications activity as necessary. Specifically, this will include liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email as well as managing the PR aspect of a potential crisis situation.
The Press Officer, working with colleagues in the Communications team, will collate and analyse media coverage. The role holder will monitor publicity and conduct research to find out the concerns and expectations of the University’s key stakeholder groups. Findings will then be reported and explained to other members of the team, using and sharing insight to improve the effectiveness of future activity.
The Press Officer will develop highly productive, operational relationships with key journalists - across the local, regional and national media – to share our story and key messages. The role holder will therefore be responsible for organising events including press conferences, exhibitions, open days and press tours for media engagement purposes.
As part of this activity, the role holder will play a lead role in building and maintaining an active message bank and image library.As such the role holder may need to devise and coordinate photo opportunities.
The Press Officer will also develop and nurture fruitful relationships with key academics and thought leaders across the University, to effectively develop relevant media content and to propose key spokespeople. In addition, the role holder will work closely with the Internal Communications Officers, to discuss and manage potential PR issues and opportunities which may develop.
There may also be a requirement to provide support in writing and editing in-house magazines, case studies, speeches, articles and annual reports. The role holder will also support the submissions for relevant awards and competitions.
The Press Officer will play a key role in a high performing team. Working in an agile way (being part of different project teams), the role-holder will work collaboratively with colleagues in the Marketing & Communications team, across the University and externally to support PR and media engagement activity.
The role holder will pursue the University’s excellence agenda and will continually look to deliver a step change in the team’s performance.
The Press Officer will champion best practice and client service across the University and with key partners, ensuring that excellent customer service is delivered at all times.
For an informal discussion regarding the role please contact Ben Pindar (b,firstname.lastname@example.org)