Closing Date: Sunday, 3 May 2020
The University of Hull is securing its position as a leader in low carbon innovation and offshore wind through the collaborative development of Aura: a multidisciplinary, multi-stakeholder initiative bringing together UK expertise in engineering, and physical, environmental and social sciences to establish a global centre of industrial and academic excellence in renewable energy. Aura has dedicated new facilities in the Humber – The Aura Innovation Centre (AIC) - at the geographical heart of an active, diverse and growing low carbon supply chain and located at the Humber Bridgehead Business Park.
The University of Hull has established an operational delivery Team (the AIC Team) to manage and deliver an ERDF funded initiative targeting SMEs in the offshore wind and low carbon supply chain to improve their productivity and enhance their competitiveness through product and process innovation. This activity takes place across the Humber Local Enterprise Partnership (Humber LEP) area.
The AIC Team is part-funded through the European Regional Development Fund (ERDF) under the European Structural and Investment Funds (ESIF) programme for England 2014- 2020. The team has relocated to the Aura Innovation Centre, which will be fully operational during the early part of 2020 and which is also part-funded with ERDF.
The team operates from the Aura Innovation Centre at Bridgehead Business Park in Hessle, but are often required to attend meetings on the University of Hull campus and the premises of external stakeholders. The post holder will work to ensure the efficient and effective marketing and promotion of Aura and the Aura Innovation Centre, its facilities and the innovation support available to SMEs. The post holder will develop – in collaboration with key partners – and deliver a focused marketing and communications strategy in support of Aura’s strategic objectives and vision. As part of this strategy, the post holder will organise, manage and deliver a comprehensive programme of events, workshops and technical briefings to stimulate demand and engage SME interest in the Aura Innovation Centre as well as showcasing and promoting its successes.
The Aura and AIC Marketing and Communications Manager will work closely with a wide range of external stakeholders, including Ørsted, Siemens Gamesa, the Humber LEP, Catch, local authorities, Catapult Centres, representative business organisations and other university partners – namely Durham and Sheffield - to actively promote Aura and the Aura Innovation Centre, driving interest and engagement in Aura and stimulating demand for the innovation facilities and support accessible through the AIC.
The Aura and AIC Marketing and Communications Manager will report to the AIC Programme Manager. The AIC Team will operate independently from the academic faculties within the University, who will be delivering innovation support to SMEs. The postholder will lead the delivery of the Aura (including Aura Innovation Centre) marketing strategy and communications programme in support of the strategy, business development and operations models.
Working with the University’s central Marketing & Communications team, the post holder will develop and implement a focused marketing and communications strategy to support Aura’s strategic priorities as well as shaping the marketing materials, opportunities, tools and techniques required to engage SMEs and stimulate demand for the AIC, its facilities and the package of innovation support available. The post holder will work closely with marketing and communications professionals within the University of Hull and with key stakeholders, both across the University as well as the wider partnership, to ensure that marketing, communications and events are properly co-ordinated and aligned to Aura’s and the Centre’s priorities and objectives.
The Aura and AIC Marketing and Communications Manager will be a user and customer champion, using relevant insight and research to shape their decisions as well as to influence others.
Responsibilities will include:
To discuss this role informally, please contact Sarah Clark, Aura Innovation Centre Programme Manager T: 01482 462027, E: S.Clark3@hull.ac.uk
For information about the department visit https://aura-innovation.co.uk/