By Lauren Roper on 17 July 2017
Bondholders marketing organisation has made a new senior appointment at a pivotal time for the Humber.
Diana Taylor has been named as Managing Director and the Advisory Board has been strengthened with four new appointments; Kirsten Bolton, Marketing Director at Willerby Ltd; James Livermore, Corporate Account Manager at Handelsbanken; Andy Parkinson, Group Director Strategy & Innovation at Spencer Group and Yvonne Adams, Marketing Director at Young’s Seafood.
Diana joins the Advisory Board and leads the executive team at a time of unprecedented investment and opportunity across the estuary, leading the strategic place marketing of the Humber to attract investment and talent.
Diana, who has founded her own consultancy in business transformation, developed her career at BP, working as a key part of the team that established Saltend Chemicals Park and attracted significant inward chemical investments. Diana brings strong analytical skills to a proven competence in business development, change management, communications and organisational development.
Diana Taylor, Managing Director of Bondholder Scheme Ltd, said: “I’ve been so impressed with the energy of the team and what they have achieved. It’s also clear we have a fantastic network of businesses and organisations that play such a significant part in our marketing of The Humber.
“I’m really looking forward to working collaboratively with the Bondholders members, and building upon our relationships and engagement with the whole region, to promote The Humber as a great place to invest.”
Bondholders Chair, Anita Pace, said the new role of Managing Director reflected the need for the Bondholders to extend its influence and impact at an important time for the Humber in view of the scale of opportunities for the region, such as huge investment in energy industries and the benefits for the city and wider region from Hull’s reign as UK City of Culture 2017.
She said: “This is a fantastic time for the region and with Diana’s appointment we have taken the opportunity to enhance the senior role in the executive team. We are delighted that Diana has joined us and we look forward to Diana working with Bondholders across the region to promote the Humber as a great place to live, work and invest.”
The changes to the Advisory Board reflects Bondholders’ Humber-wide membership and the estuary’s key growth sectors, as well as featuring high-level expertise in marketing and attracting investment and talent.
Anita Pace, Bondholders Chair, said: “I’m thrilled that we have been able to assemble such a strong Advisory Board to shape and direct the work of the Bondholders.
“The Board is made up of an impressive combination of people from around the Humber who bring strong marketing experience and an investor’s perspective to our activities.
“It is very clear that what unites this new team is their desire and commitment to help to drive the region forward, working with Bondholder members. We are very fortunate to have such strong support and exceptional expertise around the table.”
Bondholders is a fast-growing, private-sector led group of more than 280+ member companies and other organisations that act as ambassadors for the Humber to encourage investment and job creation. Bondholders stages regular breakfast meetings themed around key issues and developments.