By Louise Drewery on 23 April 2018
They perform to millions of people every year, representing the Armed Forces across the globe and reinforcing the UK’s reputation, industry and skills.
Now, as the Royal Air Force (RAF) celebrates its 100th birthday in 2018, the ‘teamwork, dedication and skills’ of the Red Arrows display team will be highlighted at the programme launch of Humber Business Week.
Andrew Morton, Communications Manager for the Royal Air Force Aerobatic Team, will speak at the event. With their base at RAF Scampton in Lincolnshire and the Hawk jet - used by the Red Arrows – long linked with BAE Systems in Brough, the team has a strong connection to the Humber region.
Since its first season in 1965, the team has flown almost 4,900 displays in 57 countries, supporting British industry, acting as national ambassadors and aiding recruitment to the Armed Forces.
Mr Morton, who has been responsible for the publicity and engagement strategy for the Red Arrows for the past five years, led the marketing campaign for the team’s 50th display season, new tailfin re-brand and global tours in 2013 and 2016.
Originally from East Yorkshire, he graduated from the University of Lincoln with a First Class Honours degree in journalism and worked as a business and local government reporter, news editor and video journalist at the Hull Daily Mail for more than 10 years before moving into public relations.
He will speak at the Humber Business Week programme launch in the Kingsley Suite at Canham Turner on the University of Hull campus from 5.30pm on Tuesday, May 1st – one month before the week swings into action from June 4th-8th.
Mr Morton said: “Having attended previous Humber Business Weeks, I know how well-regarded its events are – being highlights in the region’s business calendar – and I’m delighted to be asked to participate in its 2018 programme launch.
“One of the key aims of Business Week is to inspire and this is also an objective shared by the Royal Air Force Aerobatic Team.
“The Red Arrows strive to inspire people, especially the next generation, through a display of teamwork, dedication and engineering excellence, both in the air and on the ground.
“The team also plays an ever-greater role in supporting the UK’s interests overseas, particularly in promoting business, trade and education.
“Given these themes, and with activities to mark the Royal Air Force’s centenary in 2018 just getting underway, it’s a good opportunity to join with the Humber Business Week community for its programme launch.”
It is the first time a ‘preview night’ has been held ahead of the week itself, and guests will be able to network, as well as catch a glimpse of the week’s new branding when it is unveiled for the first time.
Events already planned to return in 2018 include the traditional Marketing Humber Bondholders Breakfast to launch the week, the Institute of Directors Humber Luncheon with Olympic gold medallist guest speaker Sally Gunnell, the Hull and Humber Chamber Expo, and The Business Day event on the final Friday at Bridlington Spa with speakers including Sir Bob Geldof.
Humber Business Week is once again supported by the Humber LEP and The University of Hull, brought together by a volunteer Steering Group of local business representatives who give their time to plan and coordinate the programme.
Kath Lavery, Chair of Humber Business Week, said: “The programme launch will be a fantastic opportunity for everyone to make the most of the week by planning ahead, filling their diaries with the events they wish to attend and promoting their own events.
“The Red Arrows have a packed schedule throughout the year, so we are delighted Andrew has agreed to speak at the launch. His knowledge of the business community and how the Red Arrows also play a major part in that across the globe is vast and it will be fascinating to hear more about that.
“Humber Business Week 2018 is once again shaping up to be a varied, insightful and vibrant programme with so many opportunities for people to learn and develop.
“I hope as many people as possible from both banks of the Humber can come along to the programme launch and find out more as the buzz of the week continues to grow.”
To reserve a place at the 2018 Humber Business Week programme launch, or to discuss holding an event as part of the week, call Lindsey Nicklin, at The University of Hull, on 01482 464963 or e-mail firstname.lastname@example.org
Visit www.humberbusinessweek.co.uk for more information.