These unified messages have subsequently become engrained within the region's public identity at a national level and within Westminster.
Graham Stuart MP
MP and Parliamentary Under-Secretary of State at the Department for International Trade
'Investing on The Humber' Times Media Supplement
Our “Investing on the Humber” 16-page supplement highlights the advantages and opportunities the Humber offers and spells out many of the reasons why the region has attracted investment of around £20bn in recent years.
The Times was selected as the ideal platform to promote the Humber’s story as it is the number one newspaper for reaching the UK’s business leaders and has a daily readership of 1.1m.
The project has been led by Marketing Humber and the University of Hull and supported by Associated British Ports, East Riding of Yorkshire Council, Hull City Council, KCOM and Phillips 66.