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WE PROVIDE A CLEAR, CONSISTENT AND POWERFUL VOICE FOR THE HUMBER ON THE NATIONAL AND INTERNATIONAL STAGE.
Marketing Humber operates as the region’s economic place marketing company to attract investment and support local businesses to grow. We act as a catalyst to build an ambitious economic plan to create a sustainable future.
We create inspirational marketing materials and tell compelling stories about the opportunities here, to celebrate the success of our ambassador businesses and showcase what is on offer in the Humber.
Our mission is to bring Bondholder businesses and key partners together to strengthen and unify the Humber’s voice to external audiences promoting the area as a great place to live, work, study, invest and visit.
Diana sits on the board of Bondholders and leads the executive team. She is responsible for guiding the vision and strategy to market the Humber to the UK, Europe, and beyond. She works with our Bondholder's, partners and stakeholders to build the voice of the region and enable businesses and organisations within the Humber to succeed and grow.
Leahann is Engagement and Stakeholder Manager, tasked with looking after Bondholder's and maximising opportunities which stem from our powerful network.
Paige leads the development of our annual Bondholder business events programme, to bring together our powerful network of businesses to inform, inspire and provide a platform for knowledge exchange.
She supports the Young Talent Network's steering group, to deliver a programme of events aimed at developing and strengthening the next generation of leaders in our region.
Working closely with Leahann, Paige engages with our Bondholders to maximise opportunities which arise, to strengthen and unify the voice of the Humber region.
Alex is responsible for the online presence of Marketing Humber, keeping Bondholders informed and up-to-date of news, events and investments in the Humber Region.
Developing websites and integrated marketing and communications strategies, Alex oversees the production of online material, social media, print, and campaigns in response to the needs of the Bondholder partners, enabling them to become ambassadors for the region and promote the opportunities of the Humber.
Alicia supports the online presence for Marketing Humber, keeping news just a click away from an investor looking to bring jobs to the region, as well as keeping the leaders and employees of the Humber informed of new developments. She supports our full programme of activities, events and campaigns on a regional, national and international level.
From online to print to creating displays to running social media campaigns, she works closely with both Alex and Paige to promote the opportunities of the Humber through all marketing channels.
Alicia also provides research support for contacts and assists in the upkeep and integration of our Bondholder database.
Andy Parkinson is Chair of the Bondholders Advisory Board and a Business Strategy Consultant.
Andy has a varied background spanning many different areas from working on large infrastructure projects across various sectors, at Spencer Group, one of the largest privately owned engineering firms in the UK, to Fast Moving Consumable Goods, the Public Sector, Consulting and working in the FTSE index. Andy has worked with some of the biggest brands in Europe, including Kellogg’s, Cadbury’s and Guinness developing highly effective marketing strategies.
In the public sector, Andy was the lead for Hull’s City Plan, a £1b economic infrastructure plan to transform the city, creating in excess of 12,000 jobs in the region. Having recently moved from the Telecoms Sector, Andy is also on the board of C4Di in Hull. Andy is a regular key note speaker and is a member of the FEO group.
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Anja has developed a wealth of experience in delivering Marketing & PR campaigns, major events and other initiatives in promoting Hull and East Yorkshire as a great place to live, work, study, invest and visit during roles at Hull Citybuild, Hull Cityimage and now at the University of Hull.
Anja is passionate about Hull and the Humber. Having lived in the area all her life and attending University in the city, she has then gone on to spend a significant amount of her career to date here.
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After completing a BSc in Marine Resource Management, Gareth joined ABP and has since held a number of senior commercial and operational management posts at several of ABP's ports around the UK.
Now based on the Humber, Gareth has spent the past few years developing business opportunities for ABP's Humber Ports, which more recently has included the emerging renewables sector and the development of Green Port Hull.
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Kate has worked in the region for 14 years, supporting local businesses with recruitment projects for graduate employees, experienced hires to C-Suite and Board level appointments across most sectors.
Due to her extensive work, Kate can offer insight into the latest trends in recruitment and resourcing, as well as having a broad network of connections. Kate is a former chair of the Humber LEP recruitment forum, a fellow of the IRP (formerly REC) and a former member of the Chartered Institute of Personnel and Development Humber committee.
Outside of work, she is a passionate advocate of family life and everything the region has to offer!
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With over 25 years’ experience in communications, marketing and business management, Anita spent the majority of her career working for Hull-based KCOM Group PLC, before starting her own communications agency, Pace, in 2015. Anita is a Board Trustee for Hull Children’s University and the Tigers Trust.
From Hull originally, and having lived and worked in London, Anita returned to the area in 2011. She is a passionate advocate of the region and is keen to change negative perceptions and help drive sustainable economic growth.
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Andrew is a qualified Chartered Accountant with over 25 years’ experience advising private and public sector firms in business and project finance. He is the finance director of local company Airco, and the director of Sandglass Ltd, a firm specializing in accountancy, business advisory and interim business support. He is also Chair of Governors for Headlands School in Bridlington.
Andrew is extremely passionate about the region and has used his knowledge and experience to work with many local organisations, including providing strategic and financial leadership and operational management to Hull Forward, Hull’s Economic Development Company.
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Chris is an experienced Divisional Board and Managing Director of large, medium and small subsidiaries of multinational corporations within the food, drink and healthcare sectors.
After starting out with Mars, working for Allied Domecq and then Merck Consumer Healthcare, Chris has since his retirement become a non-executive Chairman of two rapidly growing Consumer businesses as well as a non-executive Director of a local Life Science business. He is also an investor in two Yorkshire SME's. Chris now brings his wealth of experience and expertise to the Bondholder Scheme.
Chris and his family have lived in the region for many years and he is extremely passionate about encouraging inward investment in the Humber.
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Paul is an experienced maritime civil engineer and has worked for over 25 years in the Humber ports managing the delivery of major construction projects including the Green Port Hull facility at Alexandra Dock for ABP. Now leading the maritime section for Alan Wood & Partners, he is also the Project Director for the Lagoon Hull project.
Paul is passionate about finding opportunities for the Humber region to thrive and ways to grow its economic potential in harmony with its natural capital.
Yvonne is responsible for a cross functional team at Young’s Seafood including brand marketing, category management, design & graphics and innovation, having rejoined the business in 2014. She was previously Marketing Director and held a number of different business development roles at Young's from 2004-2010.
Prior to that, Yvonne had an extensive career delivering marketing and brand communication, including work for Jeyes Group, Baxters Food and Premier Foods.
Yvonne is passionate about the Humber region and lives in Lincolnshire with her husband and son.
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Bill has for many years been a keen advocate of the Humber region on the national stage, most recently as Director of Strategic Relationships at the University of Hull and before that as Operations Director at the Hull Daily Mail. He has been actively involved with the Humber LEP and with its predecessors the Humber Economic Partnership and Yorkshire Forward; was chair of the Knowledge Exchange Directors group at Yorkshire Universities and closely engaged with business and collaborative organisations including the CBI, National Centre for Universities and Business, Northern Powerhouse and, more locally, For Entrepreneurs Only, Hull & Humber Chamber of Commerce, Humber Business Week and the City Leadership Board.
Bill won business awards at regional, national and European levels while leading a world-leading business-education programme while at the Mail and won the Guardian University Awards for Best Business Partnership for his work on creating Hull University’s first Enterprise Centre, which led to the establishment of more than 150 new businesses.
He established the Hull Multimedia Association in 1992 and was a founding member of City Digital and ultimately the Centre for Digital Innovation (C4Di). He retired from the University at the end of April 2020 but continues to help promote the region through his role at Marketing Humber.
Louise is Director of Aura and its brand new Innovation Centre at Bridgehead Business Park in Hessle. Set up by the University of Hull and its partners in 2015, Aura acts as a catalyst for collaboration, bringing together industry, SMEs, academic, local & regional government and NGO partners to harness and drive innovation in the offshore wind and the wider low carbon energy sector.
A linguist by training, Louise has spent most of her 30 year career in industry as a communications and stakeholder engagement consultant, with a particular interest in issue management and ‘soft’ risk management. She joined the Aura Team in 2016, working to build the Aura brand and reputation, consolidating its position in the region, nationally and internationally.
She is a strong advocate of the Humber, having spent the last 20 years working on projects in the region – for BP, Ineos, Nippon Gohsei and Vivergo. She has worked on some of the largest and ground-breaking renewable energy projects in the sector, including carbon capture and biofuels.
LinkedIn: linkedin.com/in/louise-smith-3761b8122
www.aura-innovation.co.uk
