Being a Bondholder gives us a sense of pride at being part of such a dynamic and thriving group of local companies and provides opportunities to meet new people and build new mutually beneficial partnerships.
Regional & National PR – Building on the successful Humber supplements produced in 2016 with key regional media partners, Bondholders will develop a new piece that tells the story of the turning of the tide within the region and the opportunity and ambition that is being realised in the Humber. We will continue to work closely with the local media too, ensuring that strong relationships are harnessed to project the key messages, investments and opportunities on behalf of businesses across the region.
Photography – The region has progressed significantly over the last 2-3 years and we are committed to continuing to invest in the expansion of our image library in order to showcase the Humber. This year, we have a keen focus on reflecting the strength of the industries and businesses we have in the area, as well as celebrating lifestyle, culture and events. Bondholders and our ambassadors are able to use the images to show the Humber in its best possible light throughout marketing, events and PR initiatives.
Film – In order to elevate the position of the region, challenge perceptions and raise awareness for our proposition, engaging film footage will form a key part of our place marketing activity. In addition to supporting Bondholder led-campaigns, this footage will be available for Bondholder to utilise to showcase the changing landscape of the Humber and the wealth of opportunities available here.
Case Studies – As part of our commitment to raise the profile of Bondholder businesses, 12 new case studies have been developed in the last year. One case study has been featured each month in special ‘in view’ newsletters. The case studies are also available for regional media for use in magazine spreads, radio and topical TV/news pieces.
Bondholder Website & Marketing Collateral – Building a stronger profile for the organisation is also important to solidify our approach and demonstrate how we want to be perceived as an organisation. This new website will continue to share our visions and objectives, as well as profile the work we do to promote the region. In turn, it will be a place where are members can actively engage with us, keeping up to date with the news, promotional opportunities and benefitting from improved downloadable resources, etc.
Events – the Bondholder event calendar for 2017 included: