We work with regional and national media to secure great coverage for business in the Humber.
We’re constantly developing new content and investing in professional photography in order to promote Bondholder member organisations within the media – facilitating interviews, providing case studies and acting as thought leaders to tell the regional business and economic narrative.
Bondholders led on a unified message for the Humber as the UK’s Energy Estuary, which has subsequently become engrained within the regions public identity at a national level. Key examples are Vivergo Fuels, who positioned their investment at the heart of the Energy Estuary, reaching an audience of 81m.
We’ve hosted tailored national media visits for journalists, including The FT, BBC and ITV News and commissioned the ‘Britain’s New Energy’ supplement with The Times, reaching an influential audience of 1.5m people through the newspaper and partner communications.
Over time we’ve built great relationships with local and regional media across multiple platforms from TV to radio, press to specialist trade publications. Each year we partner with publishers such as Yorkshire Business Insider, and more recently BQ Magazine to commission special supplements and reports that bring wider regional and national attention to the Humber region.