We felt that Bondholders had such a high profile that we made it a priority to join immediately when we were launching ERT. As a business, we wanted to engage with the entire region, not just the audience in Beverley, and Bondholders do just that.
Our “Investing on the Humber” 16-page supplement highlights the advantages and opportunities the Humber offers and spells out many of the reasons why the region has attracted investment of around £20bn in recent years.
The Times was selected as the ideal platform to promote the Humber’s story as it is the number one newspaper for reaching the UK’s business leaders and has a daily readership of 1.1m.
The project has been led by Marketing Humber and the University of Hull and supported by Associated British Ports, East Riding of Yorkshire Council, Hull City Council, KCOM and Phillips 66.